Asked by Mini Hong Kong’s marketing agency to design and produce a portable scale model of Hong Kong for a Mini Miniature Grandprix. The only brief was it had to be iconic, portable and grab people’s attention.
We set to work creating a detailed diorama with a Scalextric track winding its way through Hong Kong’s diverse scenery. Four sets of Mini racing cars sped their way along highways, mountain roads, past a small construction site, across Tsing Ma Bridge, over to Kwai Chung container port, finally arriving in Central Hong Kong.
At 3.5m long, complete with full LED lighting and scale advertising billboards, the miniature grandprix generated a lot of interest as it went on tour around nine El Grande bars in Hong Kong.